Apple decides to withhold 'private relay' feature in China

Apple Inc on Monday said a new "private relay" feature designed to obscure a user's web browsing behavior from internet service providers and advertisers will not be available in China for regulatory reasons.

The feature was one of a number of privacy protections Apple announced at its annual software developer conference on Monday, the latest in a years-long effort by the company to cut down on the tracking of its users by advertisers and other third parties.

Apple's decision to withhold the feature in China is the latest in a string of compromises the company has made on privacy in a country that accounts for nearly 15% of its revenue.

In 2018, Apple moved the digital keys used to lock Chinese users' iCloud data, allowing authorities to work through domestic courts to gain access to the information.

China's ruling Communist Party maintains a vast surveillance system to keep a close eye on how citizens use the country's heavily controlled internet. Under President Xi Jinping, the space for dissent in China has narrowed, while censorship has expanded.

The use of an outside party in the second hop of the relay system is intentional, Apple said, to prevent even Apple from knowing both the user's identity and what website the user is visiting.